Erasmus+ Blended Intensive Programme

GamePlan: Business strategy and simulation based learning

Organisation unit: Faculty of Accounting and Management Information Systems, Bucharest Universiy of Economic Studies

Parteners:

• Lodz University of Technology
• Istanbul Gelisim University

Number of participating foreign students: 14

Implementation team:

Person in charge with the organization: Sînziana-Maria Rîndașu

Teaching staff:  lect. Sînziana-Maria Rîndașu, assistant prof. Oana Cristina Mateescu, research asistent Daniel-Marius Iordache, PhD candidate Theodora Filip

Budget: 6000 EUR

Description of the program:

The project aims to create a comprehensive approach to promoting business leadership and knowledge, encouraging collaboration, raising environmental awareness, and increasing participant engagement through digital business simulation games. Participants will have the opportunity to apply their business knowledge by running a virtual enterprise and making decisions in areas such as logistics, finance, human resources, procurement, accounting, and marketing. This holistic approach will contribute to participants’ business acumen. Additionally, by integrating elements related to sustainable development goals, we will cultivate an understanding of the impact of business decisions. After running simulations through different business periods, participants will develop a digital decision-support tool that can be used in the business simulation game.

Objectives of the program:

1. Promote business leadership: Recognize the functions of a simulated enterprise by applying knowledge of financial and management accounting, taxation, finance, and economic and financial analysis. Take an entrepreneurial approach using e-business simulators in integrated company management.
2. Enhance business knowledge: Evaluate and interpret financial statement results arising from a simulated competitive business context. Propose business scenarios using modern technology and innovative business game simulation tools.
3. Encourage collaboration: Foster collaboration skills by working with multinational teams on the decision-making processes of simulated enterprises.
4. Integrate environmental awareness: Cultivate an understanding of how business decisions impact sustainable development goals.
5. Build engagement: Strengthen connections between participants and boost student engagement by using active learning methods.
6. Promote critical thinking: decide autonomously on the financial and accounting policies of a simulated enterprise in a competitive context.